Cultivate Your Creativity

My first interview with Jeni Herberger brought up the idea that creativity is making something, and that we have to give people the room to be creative in the way that they want. Jeni and her husband have made creativity a part of their life through organic avocado farming. I’ve noticed with all of the interviews that I’ve done so far, that everyone has a point that they light up. It’s finding that passion that gets their energy going. Often that passion reveals their secret creativity, or the thing that brings them the most joy. For Jeni, the excitement and energy level went through the roof when she spoke about her avocado farm. Considering how energetic she is “through the roof” may be an understatement.

The first of the creativity exercises captures that very spirit of hidden passion through the use of an idea tree.

Step 1: Draw a line in the middle of a sheet of paper.

Step 2: Write a single or two word topic that means a lot to you centered under the line. (This is the idea seed)

Step 3: Write a word that you immediately associate with the idea seed. (This is the trunk)

Step 4: Write a word that you associate with the trunk. (These are the branches)

Step 5: Write a word that you associate with the branches.

Step 6: Continue writing associations and creating branches.

The key to the exercise is to not think too hard about the words, and to jump around to different branches. You don’t want to think too linearly. Here’s what I did for this exercise.

Idea Tree Example for Music

A lot of times I’ll use an exercise similar to this to get my brain juiced up at the start of a new project. In the case of logo design, I’ll do a visual idea tree or mind map of around 100 ideas before I begin refining. Be sure to read part 1 and part 2 of my interview with Jeni Herberger, and check back soon for my next interview with immunologist Nicole Dobbs for Untapped Creativity.

Like what you see feel free to email me at and don’t forget to become a fan on Facebook. Check out the Creative Squall site to see how we’ve put imagination in action.