A few weeks ago, a stream of tweets went out within my network about LogoGarden, the latest cheap logo design DIY site to pop up on the internet. What really drew my attention is the fact that many well-known graphic designers were finding logos that they had designed for sell on the site as icons. While the poaching of logos isn’t something new, the audacity with which LogoGarden repurposed some of the best examples of logo design from some of the most respected designers in the niche is. I spent a few hours thoroughly searching the site to make sure that none of my work had been stolen, and I was fortunate enough that it wasn’t. However, many of my friends, heroes and some of both weren’t so lucky. Jeff Fisher of Jeff Fisher Logomotives documented on his blog 20 of his creations that were being sold on the site as LogoGarden originals.

It’s disheartening to discover that John Williams, the founder of LogoGarden, is supposedly a leading logo design expert, who served as Entrepreneur.com’s branding columnist for five years. If he’s truly an expert then he would have a deep understanding of the strategy and client collaboration involved in developing a successful logo. Williams doesn’t even demonstrate a basic understanding of the keys to effective logo design — flexilibity, memorability, differentiation and timelessness. How do you differentiate yourself when you give everyone the same off-the-shelf options for their logos pared with a handful of fonts that aren’t designed with the logomark in mind? If Williams is an expert on logo design because he’s found a way to capitalize on other people’s creations, then I can honestly say that I’m an expert on fashion design in that I’ve sold used clothes in a garage sale. He is, in fact, an expert in finding a vulnerable market and exploiting the consumers and workers for his own profit.

The design community has done an excellent job of bringing the debacle to the attention of fellow designers, but we really need to spread the word to the client base of LogoGarden to discredit the founder, John Williams. I’ve taken time to search out any articles that John Williams has written for small business owners and start ups, and I’ve left comments warning readers about the dangers of LogoGarden. Many business owners may not be aware of the legalities associated with logo trademarks, and the best thing for us to do as designers is to educate them.

I also sent an email to John Williams through the LogoGarden site, and I was surprised when I received a response. Here’s his response in it’s entirety which looks to be a canned response sent to several designers.

“First, I appreciate you bringing this to my attention. To build our vast symbol library, LogoGarden.com contracts with designers nationwide and from around the world. Many of the symbols in question came from a small number of these designers.

If any of these symbols do indeed violate copyright laws, our policy is to extract them from our online symbol library immediately and to terminate contracts with the designers who submitted them. As a business practice, all the designers we contracted with signed a “work for hire” contract that guaranteed their work would be original.

Given the library’s size, although we do our best to ensure originality of our artwork, we can’t catch everything. And while sometimes a design conflict may be obvious, other times it’s a judgment call. We do our best.

We ourselves have issues with our logo symbols being copied, so we appreciate your concern and vigilance. In the future, if you find any symbols that you feel violate artwork you’ve designed and copyrighted personally, let us know.

Thanks for your understanding,

John Williams,

President, LogoGarden.com”

While I give him a little bit of credit for responding, I don’t agree with most of the email. In particular, I don’t see much evidence that the staff of LogoGarden scans any of the logomarks for copyright infringement. I understand that Williams and his staff can’t possibly know every logo design that is trademarked, but I do find it revealing that the World Wildlife Fund panda and the Time Warner eye are included as options. Both logomarks are highly recognizable inside and outside the industries that they represent. Also, the fact that they have their logos copied is laughable at best. Does that make those a third generation copy?

The response only opened further questions for me. Who is qualifying the logo designers that Williams is using? As I business owner, I know I wouldn’t just hire anyone because they can produce what I’m selling. Interviewing, references and a resume would be only a few of the crucial steps I would use to hire designers to represent my business. What happens to the stolen property that’s been sold through the site? While it’s great that he’s removing the copyrighted material, LogoGarden should also be responsible for contacting any businesses that have purchased the stolen material offering a full refund, and taking care of any legal fees associated with the use of the trademarked property for both the purchaser and the designer that created the original work. I would also question how upfront LogoGarden is about the fact that business owners won’t be able to protect themselves with a trademark from their DIY logo creation. Many of the icons are listed in multiple categories, and from what I can tell are not removed when a client purchases that symbol. To put this into perspective, your logo will not be unique. Hundreds of other companies can use the same icon for their company, and hundreds of companies will. Instead it looks like LogoGarden maintains the copyright to your icon, which is not how you want to start your business.

DIY logo sites sound like a great idea for the start-up business on the shoestring budget, especially with costs as low as $79, but the cost to effectively use a poorly designed logo backed by no strategy can put a company out of business in the long run. It’s important to realize that a logo is an investment in the long-term health of your overall brand rather than an item you check off of your brand grocery list. Working with a designer to develop a logo to take you through the first 5-10 years of your company’s life has a much higher value at a much lower cost.

The best thing that we can do as designers is educate our clients and prospects on the dangers of sites like LogoGarden, and to continue making as much noise about the issue as we can in the most professional way.

Other Posts Regarding LogoGarden (via Jeff Fisher)

The perils of do-it-yourself logo makers; The Logo Factor Design Blog – by Steve Douglas of The Logo Factory [08.15.11]

Thoughts on the Logo Garden controversy; by Dani Nordin [08.15.11]

Logo Garden Sells Logos it doesn’t Own; In Brief: August Miscellany – Brand New [08.15.11]

DIY, Crowd Sourcing or Piracy – You be the Judge; Drawing Conclusions – Prejean Creative [08.15.11]

Grand Theft Logo; Northwest Indiana Creative – by Judith Mayer of Keyword Design [08.16.11]

WWF panda for just $69; by David Airey of Logo Design Love [08.16.11]

LogoGarden Should Be Plowed Under; Drawing Conclusions – Prejean Creative [08.16.11]

More Logo Thievery; by Scott Lewis of Iconify.it [08.16.11]

How low can they go?; by Cathy Fishel, LogoLounge.com [08.17.11]

What is the liability of using stolen property for your business?; You get the idea, by Roland Murillo of Murillo Design [08.17.11]

Charlatan, Huckster, Moron, Thief!; Love Thy Logo, by Bill Gardner, RockPaperInk [08.18.11]

How to get your logos removed from LogoGarden.com; Drawing Conclusions, by Brent Pelloquin of Prejean Creative [08.18.11]

Logo Garden’s bitter harvest; The Logo Factor Design Blog – by Steve Douglas of The Logo Factory [08.18.11]

AIGA ACTION ALERT: Check LogoGarden for identity work stolen from you; from Richard Grefé, AIGA Executive Director, AIGA [08.19.11]

LogoGarden Responds Regarding Stolen Logos; by Scott Lewis of Iconify.it [08.19.11]

The Rape of the Bear Logo; by Sean Adams, Burning Settlers Cabin [08.19.11]

Dubious Mother F****r Stealing Other People’s Logo Work and Reselling It; The Denver Egotist [08.19.11]

Official response from LogoGarden.com; Drawing Conclusions, by Brent Pelloquin of Prejean Creative [08.19.11]

Logo Design Trend: Blatant Fraud; ohTwentyone [08.19.11]

AIGA Launches Action Alert for Design Theft by ‘Logo Garden’ Site; by Steve Delahoyde of UnBeige [08.22.11]

Graphic Artists Guild: Advocacy Alerts: LogoGarden.com may be infringing your work.; Graphic Artists Guild [08.22.11]

Leggo My Logo; by Jaci Russo of The Russo Group [08.23.11]

LogoGarden: Copyright and Do-It-Yourself Logos; by Jonathan Bailey of Plagiarism Today (PT) [08.25.11]

LogoGate 2011; by Von Glitschka, Drawsigner [08.26.11]

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2011 HOW Live Recap ChicagoI have to admit that I was a little concerned that I’d be disappointed going to the 2011 HOW Design Conference since it was my third consecutive year to go. I hadn’t planned my schedule of sessions ahead of time as I did for Denver and Austin. I wasn’t sure if that was due to the overwhelming amount of sessions offered at the four conferences, or if I had burnt myself out by going too often. The day before the conference I finally decided to nail down my schedule, which I never really stuck to. It forced me to experience the conference in a fresh way.

Get out of your comfort zone. Way out.

Several of the sessions that I attended involved a lot of interactivity from the audience. As uncomfortable as some of those sessions may have been, they proved to be the most memorable and rewarding. The opening keynote with Kristina Robbins and Jo McGinley had the audience doing design yoga, and being aware of how we interact with others. Sam Harrison, one of my favorite speakers from Denver, followed up with teaching us to play, explore and act silly to find inspiration the following morning. What’s not to love about throwing paper planes, pointing and screaming at complete strangers and sniffing Kool-Aid. Peleg Top began his session later that day, by not only forcing you to interact with a total stranger, but to actually brainstorm about your business with them. His session was terrifying and invigorating at the same time particular since it started with everyone laughing for a full minute while looking strangers in the eyes.

I would have loved to see less designers walking out of those sessions when forced to connect with a stranger, but sadly it happened at these three sessions more than any of the others that I attended. I completely understand how intimidating it is to have a conversation with someone you’ve never met, but every time I do it I’m amazed at how awesome most people are. Designers are shy, and I’m no exception. When you’re at HOW shyness doesn’t count. I’ve met some amazing people just from having the courage to be the first person on the dance floor, and you have to learn to take that chance.

Panning for water in a river of gold.

I didn’t have to look hard to find nuggets of inspiration with almost every session having brilliant insight, practical application and “I want to do that” inspiration. Here’s a list of the biggest nuggets I took from all of the sessions that I attended.

  1. “Decoding the Meaning of Design” Michael Cotton & Rob Swan — Break down brand traits to a molecular level and rebuild.
  2. “Color Strategy, Forecasting & Expressions” Jack Bredenfoerder — Color psychology is bullshit. Context gives meaning to color.
  3. “Designing for Icons” Moira Cullen — Iconic brands have the confidence to be simple, honest, and in tune with current trends.
  4. “To Plan or Not to Plan” Luke Mysse — Make big juicy goals that convince others that you’re crazy.
  5. “Being a 24/7 Creative Pro” Steve Gordon — Always be curious and earn your sleep.
  6. “Intro to Marketing for Freelancers” Ilise Benun — Simplify your marketing approach with daily, weekly and monthly tasks.
  7. “I Want to Make a Million Dollars” Monique Elwell — Define your sales funnel.
  8. “Becoming a Hired Gun” Von Glitschka — Show the work you want to do, and most importantly don’t suck.
  9. “Being Available in the Moment” Kristina Robbins and Jo McGinley — Understand how you influence others and situations with your body language.
  10. “Galumphing, Goats on Roofs and Other Revelations to Spark Inspiration” Sam Harrison — Learn to play and be a kid again through your work.
  11. “Creativity” Peleg Top — Infuse your business with what’s important to you, and take chances everyday.
  12. “Fee + Equity: How to Charge Less and Make More” Kevin McConkey — We don’t sell solutions. We minimize the risk for the solution.
  13. “Who Died and Made You Boss?” James Victore — Design doesn’t happen in the studio, production does. Find your muse.
  14. “Lead Generation 101: How to Make Your Site Into a Business-Generating Machine” Mark O’Brien — Develop personas instead of defining a general target market.
  15. “Letter for a Living” Jessica Hische — Learn your type designers not just the foundries that sell their creations.
  16. “Fascinate: How to Persuade and Captivate” Sally Hogshead — Use the right triggers to attract the ideal client. Be the orange ticket.

Put a bird on it.

Twitter BirdSocial media is an important part of any conference experience, but you should use it as a means to make those face-to-face connections. Twitter is perfect for finding out where groups of HOWies are spending time after the sessions close, or for letting people know that you want to meet them in person. This year I sent a tweet a few weeks prior to the event with a list of people I wanted to meet that I’d been following and, more importantly, interacting with on twitter over the past year or two. I met everyone that I intended to meet, and even a few people I didn’t expect to meet. People like David Ashcraft, Kelli Langdon, Jon Sandruck and Cami Travis-Groves are just a handful of the awesome friends that I’ll continue to stay in touch with over the following year. I’ve already begun setting up a list of people that I need to hangout with in Boston next year like Maria Singleton, Jasmine Wabbington and Crystal Reynolds.

Sometimes you have to get pancakes at 2 am.

A big group of old and new HOW friends decided to get pancakes after the Neenah Paper party, and I was fortunate enought to be invited. I could have easily said, “No, I need to go back to my room and salvage the little sleep that I can get before the final morning panels,” but that’s not what the conference is about. The biggest inspiration of the HOW Conference is meeting and connecting with a passionate group of creatives that have the same drive, frustrations and sense of humor. Von Glitschka told me, “This is what the conference is really about.” Getting together with your colleagues, pushing each other to be better and make our industry better is the true spirit of the conference.Where else can you learn that Emeril Lagasse agrees that corned beef hash always slays chicken fried steak?

The new connections that I made, and the old connections that I revisited help me remember why you can never burn out on HOW Live. I decided to take Luke up on his double dog dare, and I’ve set my big juicy goal to speak at HOW Live. In addition to coming to terms with my fear of revolving doors that I developed in 9 days in Chicago, I’ll be developing my presentation skills to engage and inspire in the same way all of the great HOW Live speakers did this year. I hope to meet you next year in Boston if not sooner.

Like what you see feel free to email me at tad@creativesquall.com and don’t forget to follow on Twitter or stalk me on Facebook.

Be Forceful. Be CreativeLegislation with Brains - Zombie Uncle Sam Poster

In my interview with Nicole Dobbs, she explained a lot of her approach to life, education and science through seemingly unrelated topics. Whether that be zombies or The Lord of the Rings, her ability to relate the things she enjoys to the things she does represents one of the basic building blocks of creativity — forced connections. By forcing relationships between two things that are unrelated we make our brains reevaluate our percepetion of both.

For the second creative exercise we’ll explore the idea of forced connections, and how that can help power your brainstorms. To make this exercise a little easier I’ve included a list of the supernatural and professions to pair up, though you can come up with your own list.

Supernatural

  • Zombie
  • Vampire
  • Werewolf
  • Witch
  • Alien
  • Ghost

Professions

  • Politician
  • Hairdresser
  • Banker
  • Scientist
  • Musician
  • Teacher

Step 1: Pick a topic from the supernatural and profession columns.

Step 2: Draw two overlapping circles to create a Venn diagram

Step 3: Write the supernatural in one circle, the profession in the other.

Step 4: In the overlapping area write phrases and words that they have in common.

Step 5: Create a slogan to be used in an advertisement for the supernatural profession based off the common words or phrases.

The funnier connections seem to work the best, so make sure to laugh and have fun while completing this exercise. I chose to combine a zombie with a politician in honor of Nicole’s strange fascination with zombies.

Zombies vs. Politicians DiagramBe sure to read part 1 and part 2 of my interview with Nicole Dobbs, and check back soon for my next interview with  Elizabeth Lalli-Reese the head of Human Resources at Ace Cash Express for Untapped Creativity.

Like what you see feel free to email me at tad@creativesquall.com and don’t forget to become a fan on Facebook. Check out the Creative Squall site to see how we’ve put imagination in action.

Previously on Untapped Creativity…

I sat down to talk with my wife Nicole Dobbs, about creativity in the science field. The second part of the interview shows exactly how nerdy research scientists can get. You can check out part 1 here.

Getting back to you not thinking that you’re smart enough. Smartness is relative depending on what you’re talking about. I look at that as more of an inner critic. If you had to characterize your inner critic as being a character from a movie, novel or famous person who would it be?

I go back to, especially girls, you have body image issues. I think in that case, it’s probably the stupid valley girl that everybody wants to punch in the face. “Like, oh my gawd! Look at yer big butt!” (laughs) It’s stuff like that.

And there’s always going to be days like yesterday. I was doing an experiment, and the spazzy little critic started freaking out. “There’s never going to be enough time! There’s never going to be enough time!” I started freaking out, because I’m not sure if I did this experiment right. I don’t know that I did the best design for this, and I could have screwed up the whole thing. I had to tell myself, “You need to shut up.” (laughs) And this is probably the same one that when I was going on my interviews for post-doc positions made me start freaking out. “You don’t know anything. The simplest question will get you much further.You don’t anything.” You saw me that morning before I went to that interview, and I had to realize that I’m my own worst enemy. I need to just stop, take a deep breath, and remember that I listen. I listen a lot, and I retain a lot of information. I know a lot of basic stuff. A lot of times when you’re solving problems you start with the simplest solution. Because the simplest question you can ask will get you much further.

I think I have a lot of critics. I think they all look different. I think the most descriptive one is the self-image one who’s the valley girl that I just want to punch in the face.

So that’s the one that you’re most familiar with, but I imagine that one has been there a long time.

Yeah, but you know what? I will agree with you, and this is going on record. The older that I’ve gotten, you’re going to get uglier as you get older…

I don’t think that’s what I said, but we’ll go with it.

(laughs hard) but one of the things that I’ve realized is that I don’t care as much. It’s not as important. We’re all at different stages of our life. I’m never going to be perfect, but it’s the imperfections that make me ME. If I looked perfect, or I looked like I was in a magazine, I would be Barbie. And Barbie is pretty plastic. I’m me. I have a lot of imperfections. I’m not afraid of getting a scar. Those will define me. If I do get a really cool scar, I’m going to come up with a really cool story about how I got it. It’s probably going to involve zombies and robots.

Zombies have come up twice now.

I said Resident Evil. I didn’t say zombies!

We all now what you meant. You clearly have this obsession with zombies. Knowing that you feel so strongly about zombies, do you think zombies should be allowed to vote?

Okay, to answer your question, because I don’t know if I’ve answered any of your questions. (laughs hard) I would say no, because their vote is probably easily swayed with some brains. Then I really do think that everybody deserves the right to vote, but then I went totally the other way with it. They do deserve the right to vote, because you never know the zombies may actually elect a good zombie senator that may actually do better than the ones we have now.

So you would back a zombie-based platform.

I might back a zombie-based platform. I might be a part of a zombie platform, oh, unless project Alice is going to come kill me. But then I’d get to meet one of my heroes.

What advice would you give to someone who’s considering a PhD?

My first piece of advice for people getting a PhD would be, don’t have a fulltime job. Don’t work fulltime. It’s easier said than done, especially if you live on your own. You can’t do science and a fulltime job. It’s just too much, because then you’re never home. You might as well just live in the lab.

Your going to have days where you feel like everything you touch turns to shitDon’t give up. If you really love it, you’re going to have bad days. Everybody knows that if you love something that you do there’s always a downside. I think that the careers we end up in have more of an upside than a downside. The upsides are so much better that we can get through the downside of it. You’re going to have days where you feel like everything you touch turns to shit. (laughs) You need to step away from it, and go for a walk. Take the dog for a walk. You’re going to have hard times, but it’s worth it if you really want to do this. You’re going to have to be able to get through those hard things. You going to have to learn things that you don’t want to learn.

The best advice that I ever received was from Dr. Simecka. “What is the question your trying to answer?” Take that and make it into a story that you can follow. You can explain to people what it is that you’re trying to study.

Just remember if you’re going to do this, it’s not easy. It’s going to take a chunk of your life. Most people will not understand why it’s taken you seven years to get through this, and you can’t really describe it to them because they don’t know unless they’ve been there. Just stick with it, because in the end it will be worth it.

So do you find that getting out of your normal routine or going outside rejuvenates your creativity?

I think so. I have several friends that were freaking out about taking their medical boards, and I understand because I am SO not a test taker. They were doing the same thing that everybody does — locking themselves in the house and studying. I told them, “Okay, you need to go outside, and you need to take a thirty minute walk. I know you’re freaking out, because you’re thinking oh my god, oh my god. You’re brain will thank you.” Exercise I think is probably the best thing in the world. I think it’s almost the cure-all for a lot of diseases. You know if people actually got out and exercised more their body would thank them, but your brain I think really resets. There’s something about it. I don’t know if it’s getting away from what you were doing, but you’re outside, you’re walking, you’re exercising and for me, if you can’t already tell, I talk 15 miles an hour. I’m a little bit of a spaz.

You’re a little calm this morning.

That’s a five mile run, baby!

I am a spaz. My brain goes a million miles an hour. I think we’ve joked about this, that I’m probably a little ADD. What I’ve noticed is that when I get out there my brain is all over the place. It’s thinking about everything. It’s playing back scenarios. It’s playing back conversations. It’s thinking about what I watched on TV. It’s thinking about what I’m going to do next week, in a year, in 12 years. And it’s going all over the place, which I think is kind of good, but then at some point it starts to slow down. And then it reorders itself.

If you have a problem that’s on your mind that you’re going around 50 million ways, sometimes when you comeback from that walk you have that solution. Or you have a place to start, or new way of looking at it.

My previous guest Jeni Herberger has a question for you. Was there ever a moment during your PhD that you wanted to throw in the towel? How did you end up overcoming it?

Yes! (laughs) There’s been a number of occasions where I’ve wanted to throw in the towel. Every step of the way was scary. You were there with me going up in the elevator when I was going to my oral exam. It felt like going to the guillotine.

For those of you that don’t know, I have a 45 minute commute to get to the school. Tad had to drive me on that day, because I was so freaked out. I was going up in the elevator, and I’m pretty sure I was having a panic attack. I ran into the chair of my committee, and he looked at me, which I’m sure I looked horrible. I said, “Dr. Easom, I don’t think I can do this.” He said, “Take a deep breath. All we want to know is what you know. That’s it.” So, that helped me get past it.

Then for my grant writing exam, I was able to drive myself. But it once again felt like I was going to the guillotine. It was weird though. I don’t what happened, but I relaxed more. I gave my presentation, and I guess I realized that I was really doing it, that I actually am a scientist.

I think during grant writing there was a point where I thought I was having a panic attack, too.

That’s the one that I most vividly remember. You were just so upset on my office floor, and you couldn’t put together a sentence. You were just hysterical. I’ve never seen you that stressed out.

It’s because when you go for many days without sleep, or with only little bits of sleep you really can’t focus.

Sleep is really important everyone.

I’m really good at not getting sleep, but you really should make sure that you get sleep. That’s probably where a lot of that came from, and the stress of everything. It was crazy. Me and Sheetal, my good friend, talk about grant writing as if it was the Vietnam War. Like we’re veterans. (laughs) It was a really important step in our career, and we got past it. I really feel like once you get past it you should get some kind of girl scout badge or boy scout badge for that.

It was even worse towards the end. Not so much writing my thesis as much as doing the experiments, because I think we were still going in one direction in March, and I couldn’t prove what I thought I was trying to prove. I was so unhappy. “Why is this not working?” I even made Dr. Simecka miss his poker game, because I was like “This is not working!” He said, “We can try this.” And I was like, “THAT’S GOING TO TAKE ME ANOTHER MONTH!” That was the day that I walked to my car and I put on one of my anthems — Broken Social Scene’s “It’s All Gonna Break.” I cried walking all the way to my car. I cried all the way in my car on the drive home. I think I got home at 8 o’clock that night. When I came in, you looked at me, and I had big puffy eyes. You were like, “It’s gonna be okay.” I guess it looks like a funeral when I come in like that.

Sometimes you’re going to get to the point where you just have to let it out. You can’t be tough all the time. When you’re in the car and nobody else is around, you can cry all the way home. And go to sleep, because the next day is going to be another day. Today is the day you’re going to figure it out. The story still came out good.

How did I overcome it? I think it’s a life lesson that my parents taught me a long time ago. You’re going to get knocked down, and you have to get yourself up, dust yourself off and keep going. Ultimately, at the end of it, just like with Frodo’s journey, although it did result in Frodo’s death… STOP LAUGHING!

I’m just laughing at how much of a nerd you are, because you brought up The Lord of the Rings and Resident Evil in the same interview.

Oh, my god. That was a long journey. I was like, “Oh my god. Are you going to get to Mordor? Would you just throw the damn ring!” (LAUGHS)

The longest journeys, the stuff that is the hardest to do is the stuff that’s worth doing. That’s really what I believe. That’s probably what’s kept me going. I think I’m going to get to the end, and at the end I’m going to figure it out. I hope that when I die that I get to go to heaven, and they’re going to tell me all the reasons why those experiments didn’t work like they were supposed to. (LAUGHS) They’re going to go, “Okay. Here it is, and here’s the book.” Or as my mom always tells me, it’ll be all the things that you’ve ever done wrong. (LAUGHS) It’s going to be the library of black books. And I told her one day when she told me that, that there are volumes on me. (LAUGHS)

Be sure to check back soon from Creative Exercise 2.

Like what you see feel free to email me at tad@creativesquall.com and don’t forget to become a fan on Facebook. Check out the Creative Squall site to see how we’ve put imagination in action.

Synesthesia the book companion to the sketch of the day blog project

From July of 2009 to July of 2010, you might remember a little project that I worked on, called sketch of the day. In case not, here’s the official details. I did a sketch a day inspired by a song in my music collection. I say music collection because yes, I’m that person who still buys CDs and records. I had six basic rules or guidelines for each sketch.

  1. Black & white only
  2. One round of revisions
  3. No references
  4. Song titles must be included
  5. Completed in under an hour
  6. No bands could be repeated

“Synesthesia” chronicles the project from beginning to end with all 366 sketches organized into reoccurring themes. In addition, the 274 page book includes finalized posters, shirts, prints, as well as some of the emails from the bands featured for a unique behind-the-scenes look into my daily drawing. I even have a chapter dedicated to my mistakes. Check twice, ink once.

You can check out a 39 page preview, and pick up your copy at Blurb.

I thank everyone who visited and commented on the posts, and I hope that you find “Synesthesia” to be a great addition to the project.

Like what you see feel free to email me at tad@creativesquall.com and don’t forget to become a fan on Facebook. Check out the Creative Squall website to see how sketches grow up to be complete ideas.

Believe it or not, it’s actually pretty hard to schedule time to sit down and interview your spouse. My wife, Nicole Dobbs, has been one of the biggest influences behind the topic of this blog series. When people first meet us and discover what we do for a living, they often assume since Nicole is a scientist, more specifically an immunologist, that she isn’t the creative one. We almost always respond by explaining how similar the thought process is for designing experiments and designing brands. I know that she’s just as passionate about the creativity in everyone as I am, so I’m thrilled that she gets to talk about her own approach to science in my next couple of posts. If you know her, it’ll come as no surprise that Nicole had a lot to say. It’s all great stuff, so I’ve split the interview into 2 posts.

Tell us a little bit about your background and your journey to get to where you are today.

I think I was always a weird kid. It goes back to what you talked about, you exhibit certain signs at an early age. And I think that I was always a great observer of small things like realizing that plants are actually living, and they move. But I think what really tipped my parents off more than anything else was in 6thgrade when we learned about the cell. You’re a mosaic of different kinds of cells. So your heart cells, your liver cells, your skin cells, they all work together. Within each one of those cells there are components that keep them running. We had to do a model of a cell, and it had to have all of the components that make a cell work. I was really into music, so I made mine like a little punk rocker cell. I ended up making a 98 or a 100 on that test just because I just found it so interesting.

I think my parents always knew I liked science, and before I went off to the University of North Texas they made me pick a major. (laughs) So, they sat down — actually it was just my mom that sat down — and started reading majors to me. It was so funny, because she got to Biology and said, “You’ve always been good at science.” So, she read the description for biology. “It’s the study of life, but it’s also classifying things in their kingdom, phylum, class, order, blah, blah, blah.” And I found that really boring, but when she got to biochemistry, which talked about the components of the cell, RNA and DNA, I was like “Okay, that sounds cool!” And then I just started down that path. The further I went down the path the more interesting it got. At UNT there were a lot of people working with micro-organisms — manipulating their DNA, which I thought was just the coolest thing on the planet.

So, I got into that, but ultimately I arrived at where I am now which is studying cellular immunology. Micro-organisms are awesome, but pathogens are even cooler! If you get infected by a few pathogens, they can make you sick and kill you. That’s pretty crazy! On the other side, your body has these awesome mechanisms to fight them off.

That’s how I got to where I am. I love immunology, and I love pathogens. And I love them both equally.

Recently you finished graduate school. What was your degree in specifically?

Well, on my actual GIGANTIC diploma, I believe, it’s a PhD in Bio-Medical Sciences which sounds SO generic. But it’s actually the study of immunology, particularly micro-biology and immunology. That’s what I study.

What are you planning to do now that you’ve got your PhD?

Well, I find that I’m most interested in staying in academia. You pretty much get to a point, at least as a scientist, in your career where you have to decide, “Do I want to go into industry, where I work for a company? Or do I want to stay in academia?”

I decided I wanted to stay in academia, and I came to that conclusion, most importantly, because to me, it is actually more creative. You may be doing your studies, but then you come across a weird idea, and maybe you can follow that for a little while. You never know where that’s going to lead. So, that’s the route I’m going.

You’ve touched on an interesting idea that academia is a little more creative. People generally are not going to think of science as creative. What is it specifically that you find creative in science?

It’s so funny, because I just had a conversation with one of my colleagues who was insistent that she wasn’t creative even though she’s a bio-physicist. She insisted that creativity is like a Van Gogh or a Francis Bacon where you physically look at the products they come up with, and you have a strong emotional reaction. I was telling her “No, you don’t understand. We’re just as creative.” It’s just we’re creative in more of a “Hey! Here’s a bunch of Legos, why don’t you start putting them together and see what you can make out of it or see what comes out of it.” We’re creative, just differently. (laughs)

How would you define creativity in its most basic terms? What to you is creativity?

I’ve thought about it, and that’s a really interesting question. It’s difficult to answer, because everybody thinks creativity is like a Jackson Pollock painting. You look at it and you’re like “Wow! That guy really knew what he was doing, but I could never come up with that. Or I could never paint that.” I think in the science field, it’s more about… So this is how I described it to the lady I was talking to. I said, “Haven’t you ever been in the Creativity is figuring out what you can do to answer your question.middle of an experiment and something goes terribly wrong?” because you weren’t paying attention or because you just didn’t expect it. So, literally, you’re jogging down the path, and BOOM something goes wrong. What are you going to do? You can’t scrap this entire experiment that you spent 2 months working on. All you can do is come up with some solution on the fly to figure out how to salvage whatever kind of data you can salvage. That’s on immediate terms, but in the long-term it’s, “We’re thinking about our problem, and we’re thinking about what kind of question we want to ask about this problem that could lead us down a path to the answer for something.” The problem is we don’t know how to answer it, so we have to design experiments to answer a question. I mean there are some basic experiments that have already been designed, or have been put through the mill. Everybody does those. Flo-cytometry. Oh yeah, that’s great! Everybody believes it. But sometimes you have to be more creative than that. You have to figure out what you can do to answer your question. That involves a lot of design of the experiment and creativity in and of itself.

Do you think creativity defines you, or do you define your creativity?

I think that you define your own version of creativity. I think it fits whatever solution. You use it how you use it. You just don’t realize you’re doing it. And when you realize you’re doing it you’re like “Oh!”

Would you say it’s a trait that has to be taught or is it a talent you’re born with?

I think it’s a little bit of both. Some people are more gifted. Thelonius Monk was clearly musically gifted. Now, we can also say that maybe some of that was enhanced by drugs just like Coltrain, but some people are just naturally talented. Some people can draw better than others. You can learn to draw, but some people don’t have to sit down and think about it. They can just do it. I think that everybody to a certain degree is born with it, but I think you learn to use it. In other cases, like the person I was talking to, when you point out to them “You know you’re being creative.” They kind of freak out “No, I’m not!” and then the magic’s gone. The magic that they used to answer whatever the question is gone.

Were you born with creativity or did it develop? Do you think hard about what you do or does it come naturally?

It’s both. I think where I’m probably most creative, and I think a lot of people would agree with this, is probably where I’m not trying. I LOVE to make people laugh, especially in awkward situations or when weird stuff happens. I love to tell stories. I might embellish my stories a little bit and do people’s voices. The wit comes to me. It just kind of happens, but it’s because I LOVE to make people laugh. I get on a roll, and I start telling stories.

When I use what I consider my creativity for my experiments, I spend a lot of time thinking about them. I think about them on paper, and I write them out. A lot of times I find when I sleep at night that I probably spent most of the night thinking about whatever problem that I’ve been focusing on. It almost overwhelms me to where I stop paying attention to conversations, because I’m thinking so hard about this one problem.

So it’s kind of both. I think when I’m relaxed and making people laugh, it just kind of rolls out of me. But when I’m applying it to science, it’s actually something that I’m using, and I have to think really hard about.

Do you consider yourself to be living an outwardly creative life?

No, I don’t think I necessarily live an outwardly creative life, because I think in general if you put you and I side by side everyone will go “Oh yeah! He’s the creative one.” Especially with my mom. My whole family thinks that you’re Jackson Pollock and you throw paint at a canvas. (laughs)

And we both know that’s not true at all.

NO! I do find it really nice, because a lot of times when we’re decorating I get so overwhelmed. Even when I shop for clothes, because there are too many choices and too many colors. I don’t know where to start. I don’t know what to do and where to go. A lot of times I have to rely on you to go “Okay, well what do you think about this.” You can find something that I think sticks out, or that you know I’ll like. Then we can start there. When we start there, it’s like “Okay! Now I understand.” So, that kind of stuff I like doing, and I don’t like doing.

I guess most people wouldn’t say that I live an outwardly creative life. But I think living with a graphic designer has made my life much easier and much more interesting.

How does it feel to have recently completed your PhD?

It feels like I climbed Mt. Everest. (chuckles) It’s so weird, because this is really only the beginning of my career. I’ve been in school for seven years, but about ten years ago was when I was seriously thinking about going back to get a PhD.  When you get an undergraduate degree in something like BioChemistry, and you’re like “All right! Now I’m going to go and get a job!” You get paid very little to be a technician. Though that was probably the smartest thing that I ever did, because the two years being a technician allowed me to understand how to work in a lab which is really important. But I have to be honest with you, and maybe you know this, I really didn’t think that I was ever going to be able to do it.

Why?

I didn’t think that I was smart enough. I thought to be a scientist that you had to be a super-genius, maybe a mad scientist. That you had to understand what a flux capacitor was. (chuckles)

Why would you pursue something that you didn’t think you could accomplish? Are you that glutton for punishment or is that just what you told yourself?

Yes! (laughs)

There was that little glint that was like “You don’t know if you don’t try.” I still love it. It’s kind of hard to describe.

90% of the time our experiments are going to fail. It’s not the failure of the experiment. You shouldn’t be upset by that. There’s nothing wrong with that. It’s just the experiment and the data telling you that is NOT the answer. You need to try something else. I did a bunch of experiments. I got a bunch of data. But the day that you do the simplest experiment, and then everything you’ve ever done comes together that feeling will top no other feeling in the world. When you do little accomplishments, little experiments that work, it’s like solving a mystery. It’s very much like when we were in college, and we had the Salvador Dali poster on the wall. I don’t even remember what it was, but it was the craziest picture in the world. It had the elephants with the stretched out legs. It had the melted clocks. It had the baseball player with the baseball for a face. It used to aggrevate me. Every morning I’d wake up, and I’d sit up and look at that poster. And I would think, “Today is the day I’m going to figure out what this poster means.” By the way, I have never figured out what that poster means. One day I came up with a good theory (chuckles) as to what it was.

I remember you had several “theories” which you explained quite often, but I don’t know that there is an explanation.

There probably isn’t, but I was going to make sense of it. (laughs) Because it AGGREVATED me, and I think that’s what drives me. Somewhere there’s a little voice in my head that everyday says, “Today is the day I’m going to figure it out.” For me, life is one giant detective mystery, and today is the day that I’m going to figure it out. I hope that I never lose that, because I think that’s what keeps me going.

Be sure to check out the exciting conclusion of my interview with Nicole Dobbs.

Like what you see feel free to email me at tad@creativesquall.com and don’t forget to become a fan on Facebook. Check out the Creative Squall site to see how we’ve put imagination in action.

Cultivate Your Creativity

My first interview with Jeni Herberger brought up the idea that creativity is making something, and that we have to give people the room to be creative in the way that they want. Jeni and her husband have made creativity a part of their life through organic avocado farming. I’ve noticed with all of the interviews that I’ve done so far, that everyone has a point that they light up. It’s finding that passion that gets their energy going. Often that passion reveals their secret creativity, or the thing that brings them the most joy. For Jeni, the excitement and energy level went through the roof when she spoke about her avocado farm. Considering how energetic she is “through the roof” may be an understatement.

The first of the creativity exercises captures that very spirit of hidden passion through the use of an idea tree.

Step 1: Draw a line in the middle of a sheet of paper.

Step 2: Write a single or two word topic that means a lot to you centered under the line. (This is the idea seed)

Step 3: Write a word that you immediately associate with the idea seed. (This is the trunk)

Step 4: Write a word that you associate with the trunk. (These are the branches)

Step 5: Write a word that you associate with the branches.

Step 6: Continue writing associations and creating branches.

The key to the exercise is to not think too hard about the words, and to jump around to different branches. You don’t want to think too linearly. Here’s what I did for this exercise.

Idea Tree Example for Music

A lot of times I’ll use an exercise similar to this to get my brain juiced up at the start of a new project. In the case of logo design, I’ll do a visual idea tree or mind map of around 100 ideas before I begin refining. Be sure to read part 1 and part 2 of my interview with Jeni Herberger, and check back soon for my next interview with immunologist Nicole Dobbs for Untapped Creativity.

Like what you see feel free to email me at tad@creativesquall.com and don’t forget to become a fan on Facebook. Check out the Creative Squall site to see how we’ve put imagination in action.

For part 2 of my interview with Jeni Herberger we talk about creativity, public speaking, and we even talk a little shit. Don’t forget to check out part one.

What was the impetus behind you becoming a more prominent public speaker particular with HOW and AIGA?

It was quite accidental. I get a high or rise out of feeling other people’s energy shift from being negative to being positive, or to see them overcome fears. Fears that I don’t really have. Or to see them be hopeful about something maybe they weren’t ever hopeful about. I can literally feel the charge in a room change when I’m talking about something.

I’ve done it in different arenas throughout my life. When I was a very young adult it was for my family. Making a difference for my family. In front of people that I worked with as a photographer and creative director. And then when my company got big, as far as employees are concerned, it was about making differences in their lives. About feeling that charge, that energy for my clients, too. I’ve always enjoyed it.

And then, somebody said, “Why don’t you talk about it?”

What would you say is the hardest presentation you’ve had to get through and why?

The very first time that I had to give a client presentation, not a speaking presentation, but a client presentation. My partner couldn’t make it, so I just went and did it by myself. I walked in to this very, very corporate office. You’ve seen how I dress. I dress pretty stylishly and not very much like a designer. (laughs) I walk into this corporate office. I’m like “Okay, this is going to go great! This is going to go great!” I look into the room, and it is a boardroom of about I’d say 18-20 men all wearing blue suits, red ties and white shirts. And they’re all at least 45, 50 years old and up. And I literally thought to myself “Oh shit! This is going to be horrible. They are going to slaughter me.” I’m this little girl, all by myself going to give this presentation. So, I walk into the room, and nobody stood up. So, I just stood there. And finally, the CEO goes, “Well, why don’t you have a seat.”

I said, “Well, a lady just entered the room, and not one gentleman stood up. So, I’ll wait until ya’ll decide to do that.”

That’s awesome!

And so at that moment, everything broke and I put myself on equal footing with them. (laughs) I figured if I could tackle that one I could pretty much tackle anything, right?

So, did the presentation end up going well after that?

Oh yeah. We totally won it, and it was awesome. It was great, but I knew that those guys were going to eat me alive. I knew that they were instantly going to take off on a very chauvinistic approach, and I was like “Yeah, this isn’t going to happen.” So, instead of balking and rebelling against being a woman I just totally played into it. (laughs) It was a lot of fun. It’s one of my favorite stories I think to this day.

Tell me a little bit about you’re companies.

I actually own five companies. Because you’re required to box all of these into separate entities, right? But what’s really, really funny about it is the only one that I would consider to be a business in the traditional sense of the word is Big Fish Staffing.

And you know, that was an amazing adventure. An adventure that really brought me to the place that I am today both financially and just in how it is that I go about doing what it is that I do. It was tremendously successful, which is awesome, because it’s afforded me the opportunity to do what I’m doing right now. It’s become a bit of a ministry for me for lack of another word. To where I don’t have to worry about whether I’m making a zillion dollars when I’m out talking to people. I truly get to be a human advocate. You know, a minister, call it whatever it is that you want to call it.

Jeni Herberger Logo

And then, the whole branding yourself is always a very interesting thing. I’m not branding a design firm. I am literally branding me, and that’s a trip and a half to brand yourself. Because it can have a tendency to be a bit on the egotistical side, and you’re like “Whoa, whoa, whoa! I am not quite that egotistical. We gotta humble this thing out a bit.” So, that’s [Jeni Herberger Creative Concepts] another business venture if you will.

And then, we have an avocado farm in Hawaii which is just weird.

That’s not weird.

Well, how many people do you know that have avocado farms? (laughs)

Apparently just one, but I love avocados. So I wouldn’t consider that weird at all. I could see myself having an avocado farm just to be able to eat my product.

(laughs) There you go! We actually yield about 6000 pounds of avocados a year, and it’s so bizarre to literally have the luxury, if you will, to throw avocados away. When you buy them over here on the mainland you spend two and half to three bucks for an avocado, and it tastes like crap in comparison to what comes off of our farm. It’s an organic farm. It’s just so amazing. So, that’s just another business, crazy side venture that we have. We make like $3000 off of it a year. It’s awesome!

Have you had to learn a lot about farming or did you know a lot ahead of time?

I had to learn a lot of it, although what was so funny about it was, the first house that we looked at over there was a coffee farm. And we decided that that wasn’t for us. We didn’t like the location as much. So, then when we started looking around, and we actually found this avocado farm. I started laughing my ass off when we seriously considered doing that, because my dad and his dad were the first people to ever put an avocado on an airplane.

So, back in the day, in San Bernardino County my dad and his dad and my dad’s brother owned Herberger & Sons which was an avocado processing business where they transported them. And they had a crazy idea of putting gourmet avocados on a plane, and sending them to the east coast. Nobody had ever done that before. And so, avocados are in the blood. So hilarious when I bought this farm. I called my dad and I’m like “Oh my god, dad. I’m going back to our roots.” And I never even grew up on an avocado farm.

Give people the space to be creative in the way that they wantThere’s nothing better than seeing your husband who grew up in Spokane, Washington and had never done anything like that with a pickup truck full of chicken shit. And he’s spreading it around 80 trees. (laughs)

But see that’s when you get back to what you’re talking about and creativity. That’s a creative life. And I think that’s something that we can all pull into. What we have to be able to do, is we have to be able to give people the space to be creative in the way that they want to be creative.

Who’s been the biggest influence in your life, particularly who influenced you to go the route that you did?

Beyond a shadow of a doubt, my dad, and right next to him my mom, because they’re so connected as a couple. I grew up in an all male family, meaning I have all brothers. And my parents were pretty traditional, but they had one of the first marriages I’ve ever seen that was truly a partnership where it wasn’t about roles. It was about getting it done. And my dad realized very early on that I had a pretty good head on my shoulders, and not only that (laughs) he called me a hustler. I’d go after things. And so simply because I didn’t have a penis that did not matter to my father. He pushed me in the most loving and wonderful ways, yet always expected me to act like a lady. He didn’t ever want me to change that aspect, but he wanted me to be able to conquer the world however I saw fit.

And right next to him was always, always my mom with that big smile on her face going “Yep! You can do it. You can do anything you want to do.”

Do you find that you have that same influence on your kids?

I hope so! I think so. It’s always hard when you’re in the moment when you’re with you’re kids, because you sit there and you go “Oh my god, do they really love me? Do they really know everything that I’m doing for them and how hard I’m trying.” You know, being in it is very, very difficult. I think the joy comes once you’re outside of it, and you get to look back. And you get to go “Oh thank god they are well-adjusted!” (laughs)

If you’d like to find out more about Jeni visit  jeniherberger.com, or follow on twitter @jeniherberger. And be sure to tune in to Talk Story to hear her do the interviewing!

Like what you see feel free to email me at tad@creativesquall.com and don’t forget to become a fan on Facebook. Check out the Creative Squall site to see how we’ve put imagination in action.

Rotten Apple at Threadless

I just got word that my first shirt design was approved for voting on Threadless. It will be up for voting for the next 6 days, so please show some love and score it as you see fit. If it gets a high enough score the fine group of designers at Threadless will print the shirts, and you can even own one if you’d like. Here’s the link, so do your best!

http://threadless.com/submission/324047/Rotten_Apple

For the first interview in the Untapped Creativity Series, I was lucky enough to interview the brilliantly talented Jeni Herberger. If you aren’t familiar with Jeni’s show Talk Story, then you need to be. She hosts a blog talk show where she talks to some of the brightest minds in the graphic design world. Often on her show she has brought up the very idea that creativity is something that is present in all of our careers. She even mentioned that she wants her accountant or surgeon to be the most creative person that she knows. In addition to a wildly successful career in the creative industry, Jeni is a guest writer for HOW Magazine, Communication Arts and Business JournalJeni Herberger Logo as well as a veteran speaker for AIGA, AMA, AdClub and HOW. I had the opportunity to meet her last year at the HOW Conference in Denver, and I was immediately struck by her blunt optimism. As she is a person of many words, great ones at that, I’ve split her interview into two parts.

You’ve had an interesting career path and journey to where you are today. Give us a little bit background about yourself.

I grew up in on the beaches of southern California, literally. I was super, über good in science and math and wanted to be a marine biologist. That was absolutely what I wanted to do. I was a cheerleader. I know that is shocking.

Here you go. I’ll give you a little trivia that you can put out to the world that not a lot of people know. I was actually Miss San Clemente in 1984. So, how’s that for funny?

I’m not surprised.

(Laughs) It was hilarious! And I was first runner up in Miss California the following year. So, that was my one claim to “I can’t believe I was that dumb to do this!”

I didn’t end up going into marine biology, because everybody talked me out of it saying, “There was no money in it. You should become a doctor.” So, I got talked into going into a medical school program through UCLA that was for some of the top students in the U.S. which was kind of cool from that standpoint. I lasted about 3 months in that program. I think it was after an organic chem test when everyone was swarming around trying to see what their grades were, and I’m jumping up and down because I got a C- which means I passed. I had a whole bunch of people standing around me crying because they got a 98%. I’m like “Oh my god! I can totally not do this.”

So, I switched my major around to music, but I hated that because it took something that I loved and turned it into something that was far too theoretical. And then from there I actually took photography classes, and I loved it. I took to it. That was the pathway that I started down, and it was also really fun because I had done a small amount of modeling in my past. So for me, it was so fun seeing what was happening on that side of the camera. To me that was where it was all at. That catapulted me into the fashion industry, as far as photography was concerned. I switched my degree one more time and ended up with a degree in theater.

Between my junior and senior year of college, I actually had the privilege of becoming pregnant and having my first kid. So, that kind of accelerated my senior year of college. Made me a mom very early. But you know (laughs), I’ve got a 22 year old daughter. Absolutely, positively, no complaints!

Through photography, I had my own studio. Did a lot of fashion photography, and that led me into sports photography which was really interesting. I did a lot of stuff for the NHL, a lot of stuff for Harley, Marlboro. It was crazy. So, a lot of fun stuff photographically speaking.

Depending on whatever your bent is you’re either going to be somebody who directs people, or you’re going to be somebody who actually does the work. You don’t have to move into directing, but there are some people that will do it. Some do it quicker than others, and some never do it at all. I moved from being a doer to being a director very, very quickly. And I think it’s just because I have a teaching background. So, I started doing a lot of creative directing on the photo shoots, and the next thing you know agencies are hiring me not only to do photography but also to act as creative director on a project. And that’s what catapulted me into the graphic design industry.

Kind of crazy, huh?

You can see all of the skills that you picked up along the way. So it does make sense.

Well, and the fun thing is how those skills breached back. That’s what’s really, really fun, is being in your forties, you know, now I have a chance to look back. And I’m doing things that I haven’t done since my twenties, but it’s so obvious that I had to go through this pathway. Like being on stage. I’m back on stage again, aren’t I? I was a theater major, and I didn’t get on stage for 20 years. Now I’m on stage all the time talking to people. I actually taught high-school biology for two years. I’m back teaching again. So, it’s really, really a beautiful thing when you’re kind of at the height of your career, and you get to look back at that pathway. You can see how everything converged together to make you who it is that you are today.

So, would you say you pretty much live an outwardly creative life?

Absolutely! I think that’s an interesting statement from you. When you say an outwardly creative life, what to you mean by that?

I look at an outwardly creative life as you’re ending with what most people would consider a creative product.

For you, I think that’s a great thing to really build upon is that concept of outwardly creative. And I know with all of the folks that you’re going to be talking to a lot of them are going to be people that might be defined as inwardly creative. It’s like you heard me say on Talk Story all the time, I believe because we were created by God, and God is a creative being, and we are made in his image that means we are innately creative. Whether we want to be or not. And I think that there are some people that literally hold that and stifle it because they’re afraid of it. They just don’t want that. They would rather tap into the more analytical side of life. I think there’s some people that just go hell-bent on the side of creativity, and then I think there’s a whole range of us in the middle, and the levels in our life that we decide to be creative in are really interesting. For instance, some of us have gone down what is considered to be a creative career path where like you’re saying the end result is actually art in some respect or another.

I think a lot of it too, is how you live your life. One of the things I look at in myself is not only am I creative in my career, meaning I chose a creative pathway, but  I’m also creative in how I go about everything. If it’s parenting, people ask me all the time “How do you do it? Have three kids and have a business?” And honestly, I’m very creative in how a make sure my kids have what they need, my business has what it needs, and my clients have what they need. It’s a constant process in my head of actually making the life that I want to make. So, I don’t do things the way the book says. Not because I think the book is wrong, but for me it works better if I create it on my own.

I live in Hawaii, and I live in Seattle. People say, “Well, how do you do that?” Well, it’s really, really easy. I wanted to do it, so I found a way to create that for myself. It’s not about money. It’s not about success. It’s about the fact that I created that pathway for myself, because driving fancy cars wasn’t important to me. Traveling all over the world isn’t something that I can do right now. So, one thing that I can do, one thing that I did want to create, was the ability to go back and forth between two places that I really love. So, that to me is the idea of living a creative life.Creativity is making whatever it is you want.

How would you define creativity for yourself in the most basic terms?

In the most basic terms, it is making whatever it is you want. Whether you’re doing that for someone, or you’re doing that for yourself, it is making something that you want. So, if you’re doing it for a client, you’re making something that they want, but you’re going about it the way that you feel it needs to be done.

So, I think we really get hung up on the word creativity? You could define it a zillion different ways. All being creative is IS creating something. If you want to take a different verb then use making it or doing it. So, for me creativity is really, really that simple.

What do you think is the biggest reason why people don’t view themselves as creative?

I think that humans innately have a need to label, to put a box around it, to make it work. When it comes down to even your faith, and some higher power or something, the biggest obstacle that people have with the idea of God is the fact that they can’t put him in a box. They can’t label it. And if something doesn’t align itself exactly right that must mean that He doesn’t exist. The greatest things that we have are things that you cannot define like love. You can’t define love. Why do I love my husband? Hell, half the time I don’t know, trust me. The other half of the time, I absolutely know. I think that because humans have to define things, innately define things, they end up defining themselves out of things.

Look at the words that we put with creativity. You’re rebellious. I don’t know how many times I’ve heard people say things like “Well, if you draw outside of the lines, you’re creative.” Why does that make you creative? Isn’t it just as creative to draw inside the lines? I really don’t understand that. “You’re creative if you think outside of the box.” Well, who the hell defined the box in the first place? And can’t I be creative inside of the box, as well as outside of the box?

So, I think that innate need to define things and label things makes human being put boxes around themselves, but then exclude them from being allowed to be other things. For instance, designers do this all the time. Designers think they suck at business. You want to know something? I am awesome at business. And most of the designers that I know out there could be if they’d stop saying they aren’t good at it. Because, honestly we should be the best business people out there, because we are tapped into our creativity. We are comfortable with our creativity. Business is not about numbers. It’s about making things happen. It’s about getting things out to the public. Isn’t that what designers do, hmmm?

Another big part of it is just being able to communicate, which is what we sell on a daily basis.

Exactly! Almost every designer I know says “Oh, I can’t communicate. I can’t really talk to people.” You communicate everyday, so if you can’t talk to people then just draw people’s friggin’ pictures for crying out loud. Yes, you can communicate. You just have opted to do it a different way. And I think what we do is, we then box ourselves in.

My first marriage did not work out, and I got divorced. I had a teacher go, “Oh my god. I had no idea that you’re kids were from a broken home, because they are so well adjusted.” And I looked at her and I said, “Broken home? Are you kidding me? I fixed that home.” And so it was a totally different way of looking at it. But we keep putting labels and all of this junk on top of things. And it’s so stupid, because I think it makes us think of ourselves in one particular way.

If you’d like to find out more about Jeni visit  jeniherberger.com, or follow on twitter @jeniherberger.

Check out part two of my interview with Jeni Herberger.

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